Shopping is a time consuming activity especially when one is faced with a budget constraint and/or unfamiliarity of the product. In this aspect, comparison shopping is the safest thing to do. Shoppers need to gather information about the product or service to be purchased, and most importantly the quality and price information.

In the traditional commerce world, quality and price information are often hard to find, hence buyers need to deal with retailers or product specialists. Current shopping search sites and many retailers do a poor job of presenting shoppers with many options. Most sites make users scroll through product listings and then continue to another results page. This is fine if the user knows exactly what they are looking for, but is terrible for browsing.

Users should be exposed to the wealth of products available rather than only the top results in a category. Mypafway’s comparison shopping approach is designed to make relevant automotive inventory easier to discover and compare.